BroadSign and rVue announced today that the Open API integration between the two platforms has been completed. BroadSign carried out the initial phase of integration with rVue last year.

Broadsign-powered networks can now be visible to the advertisers and agencies which use rVue to find DOOH ad inventory that meets their demographic and geographic criteria. Once the required inventory is discovered, media buyers can proceed to booking their campaigns. They can negotiate the rates, create insertion orders and follow the campaign’s progress through the same interface.

To date, 21 of the DOOH networks running on BroadSign have opted in to be part of
rVue’s inventory.

This partnership echoes Brian Dusho’s recent interview with Ooh-tv, in which he urges the industry to introduce automated booking systems.

This is also the second announcement of the week for rVue, which reported a similar integration with RDM’s Neocast on Tuesday. In addition to its North-American development, where it has enrolled networks in major DMAs across the United States and Canada, the booking platform now says that it is also working on European expansion (expansion is already underway in Europe!)

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