UAE: ADMC Enters Digital Signage Market and Starts Roll-Out in Malls
19 July 2010 10 h 38 min3 Comments
Abu Dhabi Media Company (ADMC) has expanded its portfolio of digital businesses with the formation of a new subsidiary, Abu Dhabi Media Digital Out of Home (AD Media DOOH), which will act as a dedicated company to develop and create new solutions in the digital out of home media space.
AD Media DOOH will operate a number of brands in the UAE and internationally.
First brand to be launched is Al Barq Digital, which will start the roll-out of interactive advertising and wayfinding units in many of the prominent shopping malls in the UAE and Middle East, with more than 300 screens to be turned on by Q1 of 2011.
Categories : Ad-network, Hardware, Integrator, Mall, UAE
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