Mirada Media, an integrator, has been chosen by the FQCMS (the Quebec Federation of Education Cooperatives) to deploy a digital signage system throughout the COOPSCO network of cooperatives.

LCD screens will be fitted in school supply and book stores, clothes stores and cafeterias run by the coops, which are to be found in most of the French language high schools, colleges and universities in Quebec. Content will be a mixture of marketing (special promotions) and information (messages about events, activities and store loyalty plans).

The system is run by Mirada Média’s ChannelView software, adapted to suit the coops’ special needs. The remote content management function has been modified to create a central media bank, from which store managers can select files according to their own marketing strategies.

The Federation can also override the network to insert urgent ad campaigns, such as seasonal or time-limited promotions.

The COOPSCO network covers 60 coops with over 100 sites.