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Platt Retail Institute

China: China MediaExpress Renews Its Agreement with Hunan Satellite Television to Obtain Free Entertainment Content

22 July 2010 12 h 02 min

Chinamediaexpresslogo China MediaExpress Holdings, Inc. has renewed its existing agreement with Hunan Satellite Television (operated by Hunan Satellite Programming Company Limited).

This two-year arrangement which will commence on September 1, 2010, will allow CME to continue to obtain entertainment programming from Hunan Satellite Television at no cost.

Zheng Cheng, CME’s Founder and CEO, noted, “We are happy to renew our agreement with Hunan Satellite Television, which is one of the most popular satellite TV channels in China. Our passengers will continue to view their favorite programs in the bus and at home. Having high approval ratings from our passengers for the programs that we display to make the trip a more enjoyable experience has always been our goal. These ratings have also provided our advertising clients with the platform they are seeking to promote their brands to a wider audience, which would otherwise be more difficult or expensive to reach through conventional distribution channels.”

Categories : Ad-network, Bus, China, Content

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