According to a survey by ENIGMA GfK Medien- und Marketingforschung GmbH, the Ströer Infoscreen network reaches weekly over a quarter (27.6%) of inhabitants aged 14 and over in the 12 cities where it is installed.

Young adults (14-29 year olds) are most likely to pay attention to the screens: 38.9% of them have seen one of the network’s programmes –news, entertainment advertising – at least once, during a week, compared to 32.6% of 14-49 year olds (the main advertising target group in Germany).

Finally, 23% of the over 14 year olds exposed to the screens recall having seen at least one ad spot on the network, during a week.

Infoscreen has 250 large format screens installed in train stations and underground stations in Germany.