China MediaExpress (CME) has signed four new long-term agreements to supply entertainment programming along with paid advertising for a period of five years, adding a total of 805 inter-city express buses to its network.

A first contract has been concluded with a bus operator of 356 inter-city express buses originating from the province of Jiangxi, which commenced on June 1, 2010.

Three other contracts have been signed with the bus operators of 449 inter-city express buses originating from the city of Hangzhou, the capital of Zhejiang province. One of the contracts commenced on June 1, 2010 and the remaining two commenced on July 1, 2010.

As per the terms of the agreements, CME will pay the bus operators a fixed monthly concession fee over the term of the contract, with annual increases of 10%-30%.

Zheng Cheng, CME’s Founder and CEO, noted, “With these new contracts, we now have over 23,200 inter-city and airport express buses in our network and have increased our presence in the province of Jiangxi and have expanded our geographic coverage in the province of Zhejiang. It is especially gratifying the new contract with the bus operator in the province of Jiangxi came soon after the contract we announced in early June. Our network in the provinces of Jiangxi and Zhejiang now includes 570 and 449 buses, respectively. We continue to sign additional contracts with new bus operators, and we have further reinforced our position as the market leader for television advertising on inter-city and airport express buses in China. Our network covers not only large municipalities such as Beijing, Shanghai, Tianjin and Chongqing and many economically prosperous regions, but also covers small to medium-sized cities, some of which rely on highway transportation as the primary transportation option.”