JCDecauxMEA has introduced a Digital Welcome Corridor at Dubai Airport. The new format comprises twelve 57-inch Full HD LCD screens suspended along the main passage to passport control in the Arrivals area in Terminal 1.

On average, passengers spend a minimum of 2m 30s along this corridor, and will see the brand messages repeatedly.

Images and videos can be synchronized giving maximum impact through repetition or they can be arranged sequentially to unveil a range of different products.