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Platt Retail Institute

USA: CARE Media to Add 1,000 New Medical Specialty Offices

30 July 2010 9 h 43 min

Caremedialogosde

CARE Media Holdings Corp, whose KidCARE TV, Women’s HealthCARE TV, and PetCARE TV networks air customized educational  programming in 4,500 medical specialty offices throughout the United States, has announced plans to increase its coverage by adding 1,000 new medical specialty offices to its national digital footprint.

Currently, CARE Media’s networks have 2,500 KidCARE TV screens deployed in pediatric waiting rooms, 1,000 PetCARE TV screens deployed in veterinary waiting rooms and 1,000 Women’s HealthCARE TV screens deployed in OB/GYN waiting rooms. The expansion plans will grow the operator’s Women’s HealthCARE and PetCARE networks to 1,500 screens each.

The first phase of expansion will be completed by the start of 4th quarter 2010, and will involve increasing the national penetration of PetCARE TV network and Women’s HealthCARE TV network by 250 screens each. Plans call for completing installation of the additional 500 screens by mid-January 2011.

Categories : Ad-network, Healthcare, United States

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