WIRED has signed a branded content deal with JCDecaux, with creative by Hurrell Moseley, Dawson Grimmer (HMDG), to engage the travelling public this August, using WIRED editorial across digital screens on roadside and in national rail stations.

Consumers will be able to ‘top up their brain’ with a WIRED Index fact every day for a month, creating an appointment to view for commuters, and driving traffic to WIRED.CO.UK.

The branded editorial content will cover Transvision screens and digital 6-sheets at railway stations nationally, and on Primetime digital screens across London.