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Platt Retail Institute

UK: Amscreen To Show Sky News Content

4 August 2010 11 h 26 min

Amscreennews_sky_in_situ_2Sky News now is the exclusive news provider to Amscreen‘s nationwide network of digital forecourt screens.

The deal means that Sky News feeds, already familiar to rail, tube, car and airport passengers, will now reach millions of motorists via Amscreen’s 1600 venue network, which delivers 35 million views every fortnight nationwide.

James Weeks, Executive Producer, New Media at Sky News said: "As part of Sky News’ digital distribution strategy, we aim to reach viewers across as many digital screens and platforms as possible, from TVs to laptops, train stations to iPhones, and laptops to iPads. By expanding to Amscreen’s forecourt network, we have another opportunity to reach viewers with breaking news in an innovative way, getting the news that matters to viewers no matter where they find themselves.

Categories : Ad-network, Content, Service station, United Kingdom

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