Playmixes SA, a provider of music video networks in Mexico, has selected Aerva, Inc. digital signage technology to drive 700 screens in more than 10 cities around Mexico.

Playmixes authors playlists of music videos interspersed with advertising in restaurant locations such as Chili’s, California Pizza Kitchen, Papa Bill’s, Mr Papa Bills, and night club locations such as Chocolate City, Loma Linda, Freedom, Ocean Drive, and Skybar.

The company was founded in 2007 by events specialists DJs Walter Arias and Luis Contreras, who have been activating events in Mexico since 1991.