USA: RMG Extends Point of Care Network to 1,700 Screens
24 August 2010 15 h 00 min2 Comments
Reach Media Group (RMG) has announced that it has just concluded two exclusive deals which strengthen its position in the Health Care market.
The company is effectively taking over the national ad-sales activities of both the Pharmacy Health Network (owned by Cardinal Health) and Everwell, a network deployed in doctors’ waiting rooms.
These two new deals see RMG’s Point of Care footprint, which already included Pharmacy TV Network, expand to 1,700 screens and 6 million monthly viewers
RMG now operates five networks: Fitness Entertainment (600 clubs), In-flight Entertainment (110,000 screens in over 800 planes), NYTimes.com Today (800 cafés in New York, Los Angeles, Boston, Chicago and San Francisco), mtvU (750 universities) and now its Point of Care network.
Categories : Ad-network, Ad-sales, Healthcare, Pharmacy, United States
[...] En 2010, la société a investi le secteur de la santé avec l’acquisition de Pharmacy TV et la conclusion de partenariats avec Everwell et Pharmacy Health Network (Cardinal Health). Elle a, par ailleurs, redynamisé son offre dans les cafés en s’associant avec le New-York [...]
[...] pace. In 2010, the company invested in the health sector, with the acquisition of Pharmacy TV and the signing of partnerships with Everwell and the Pharmacy Health Network (Cardinal Health). It has also re-vitalised its presence in cafés, by linking up with the New York Times and [...]