Canadian place-based health media company Cruise Media Group has acquired full ownership of Mommentum Health Media, extending the reach of the country’s leading dedicated health and wellness digital screen network into major hospitals.

Cruise Media Group already had partial ownership of Mommentum, which has been focused on installing health and wellness information screens in Canadian hospitals – the programming supported by tailored advertising.

The 85 waiting room screens expands the total reach of what is marketed as the Mommentum Health Network (MHN). Adding the hospital’s audience counts raises the total annual viewership to an estimated 13 million people.

MHN now covers 335 venues in Canada’s largest media markets and agreements and funding are in place to expand the network : “We’ve spent the last few months upgrading existing sites and building critical mass in key markets,” explains Ryan Cruise, President and CEO of Cruise Media Group. “We’re now planning a major push of new sites in those markets for Q4 and into next year.”