On August 16, 2010, the Flagship NFL Reebok store opened its doors in East Rutherford, NJ at the new Meadowlands Stadium, where the Jets and Giants are celebrated throughout the space.

Chute Gerdemen designed the retail concept and EyeClick created an interactive football game. Four BenQ projectors created the virtual display on the central floor of the store. The game is complete with the Jet’s and Giant’s names and colors in the end zones.

Visitors can look forward to purchasing merchandise and interacting with the high tech elements centered on the two teams. One of the other unique features of the store is its ability to be transformed on each team’s game day. If the Giants are playing, mirrors and clothing walls can be flipped revealing their blue and red memorabilia and then flipped back to see the Jet’s green and white merchandise on their respective game day. EyeClick’s interactive football game can also be flipped to highlight one team or the other’s logo in both end zones.

On the opening day, former players Ottis Anderson from the Giants and Joe Klecko from the Jets went one-on-one to experience the virtual football challenge!