The DSE has released its Q2 2010 Business Barometer. Key results are:
- 97% of all survey participants continue to be positive about the future of the DS industry.
- 51% of End-Users/Network Operators reported actual DOOH Advertising Revenues were 6% Higher than in Q1
- DOOH business projections for revenues in Q3 are anticipated to be the same or higher.
- End-user companies report that their financial commitment to new or upgraded installations remains unchanged.
- Hottest industry growth categories for the next twelve months include: Retail, Restaurant, Education, Transportation, and Healthcare.
- Over one-third of Ad Agency participants indicated that Q2 advertising spending was up compared to Q1. Over two-thirds of that same group forecast an even higher spend in Q3.
- Top DOOH Network categories that Ad Agencies are investing in include: Retail, Restaurant, Arts/Entertainment/Recreation, Education, Bars/Taverns/Nightclubs, and Healthcare.

You can access the report here.