After the vending-machine which rewards smiles, now there’s a vending-machine which favours the bright. Juicy Drench (a Britvic drink) has deployed Smart Vending Machines in shopping centres and underground and railway stations in the UK. The machines, which feature a touch-screen, give away drinks free to those able to solve a series of brain-teasers (you can try the 40 tests here)

The first machines have been installed in London (Westfield Shopping Centre and Covent Garden Train Station), as well as in Bristol (Temple Meads Station). Others will soon follow in Manchester (Arndale Center) and in Birmingham (Bull Ring).

The campaign echoes Drench’s marketing slogan – “Brains perform best when they’re hydrated”

Photo Credit: http://247magazine.co.uk