The Forzani Group Ltd., the biggest sports goods retailer in Canada, has chosen Groupe VIVA to operate Sports Experts TV, its new digital signage network that will be offered to the Sports Experts and Hockey Experts franchises.

The deal follows a successful pilot that was carried out in Calgary last year.

The Viva Group has been awarded total responsibility for the project, from deployment to developing content and programming, and including daily management of the network.