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Platt Retail Institute


USA: Wireless Ronin Wins Snap Fitness Chain

8 September 2010 19 h 22 min

Wireless_RoninWireless Ronin is taking over the digital signage network at Snap Fitness. The fitness chain, which originally chose the Eyemagnet software solution, has now selected the Minneapolis–based company to provide software and hosting to their franchisee locations across the United States.

The plan is to deploy RoninCast software to 1,000 locations by January 1, 2011 with another 500 locations anticipated by June 1, 2011.

The network “will be designed to meet the specific needs and demographic challenges of Snap Fitness. This includes satisfying the requirements of two different stakeholder groups – franchisee and corporate – which will share the network for both internal and external advertising. Corporate will manage and distribute external advertisements from key brands that appeal to Snap Fitness customers’ demographics, while franchisees will manage internal advertising such as club promotions, amenities and announcements.”

Categories : Ad-network, Fitness, Integrator, Marketing Network, Software, United States

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