The Familia Pharma Tv network, deployed in 100 pharmacies in Belgium, is now full up until August 2011. The campaign to sell ad-space on the network, which was launched in June, is now over.

“The network fill-rate is now 119%” told us Jean-Charles Figoni, CEO of iDklic, the agency which sells space on the network. The explanation for this oversell is simple: “Demand was so strong that we had to increase the limit of 10 ads per month that we had fixed for ourselves. We are now at an average of 12 ads per month.”

Six of the ten biggest pharmaceutical companies in the world are amongst the advertisers on the network.

Familia will get ad revenues of around €400 K.