Traffic, the static poster company specialised in shopping malls, has acquired Neo Advertising Canada. The new company will be called Neo-Traffic, which was already the name for the joint marketing operation which the two companies put in place in 2008.

With this move, Neo-Traffic enters the digital signage sector, adding 500 screens to its portfolio and opening up 16 new Canadian advertising markets. The total offer now reaches 2.8 million consumers every day.

For Neo Media Group, which already pulled out of the USA in November 2009, the sell-off marks the end of its operations in North America.