iDklic is currently deploying a digital signage network in the Life Pharma group. Life Pharma TV was officially launched in September and is now operating in 100 outlets, and will be extended to the other 200 outlets in the group by the beginning of 2011.

In each outlet there is a screen showing health information and promotional and advertising content, plus a counter display carrying products presented on-screen.

iDklic has total responsibility for the project – the installation of the network, the creation of appropriate content as well as ad-sales. As of the end of August, 40% of the available ad-space had already been sold.

ROI is expected within 18 months.

This new contract brings the total number of pharmacies covered by iDklic to 500. Strengthened by this success, the Belgian company is now in discussions with major players in the pharmaceutical sector in Europe, with the aim of developing in France, Germany and the UK.