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Platt Retail Institute


UK: Amscreen Launches LinkLocal, a New Service Which Enables Businesses to Pinpoint Digital Signage Screens for Geo-Targeted Messaging

22 September 2010 21 h 37 min

Amscreen LogodeAmscreen has launched LinkLocal, a new service that allows local businesses to target consumers by geo-targeting specific screens within its 3,000 digital signage screen network.

“Using a live mapping service via their Amscreen’s Website, LinkLocal provides a tailored search that enables small businesses to pinpoint exactly where screens are located and to place messages on them. Situated in high footfall environments such as petrol stations, neighborhood convenience stores, waiting areas of surgeries, the screens enable advertisers to showcase their messages as and when they like and at a time that is convenient to them.”

In addition, LinkLocal provides a series of templates where messages are overlaid and then submitted for completion.

“With the process only taking a matter of minutes until the advert is screened, local advertisers will have the assurance of local exclusivity, with each screen only showing one LinkLocal ad in its advertising loop”.

Categories : Ad-network, Ad-sales, United Kingdom

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