enVu, an interactive media advertising company based in New York City, has announced its launch. The company’s first product, enSpire, a gestural interactive projection technology used to display digital advertising on the floor, is already active in more than 80 shopping malls.

It will be in 170 locations by the beginning of November, and will peak at 215 shopping malls during the first quarter of 2011.

“enVu will become a global player in the digital out-of-home space. Eventually, we will be seen not only in malls, but in other key consumer environments,” said Chris Riegel, enVu Chairman. “And, while the United States is the primary market for enVu, we are already exploring opportunities around the world.”

enVu is a wholly-owned subsidiary of Stratacache.