USA: Reach Media Group and Taxi Magic To Run Digital Media Network in Taxis
28 September 2010 18 h 38 min2 Comments
Reach Media Group (RMG) and Taxi Magic, an electronic taxi booking service in the United States, have partnered to add new video advertising opportunities to thousands of Taxi Magic’s taxi fare booking and payment devices.
Taxi Magic will be deploying an onboard technology which will include HD screens, speaker system, touch screen, Wi-Fi and Bluetooth capability and 3G connectivity.
The system will enable passengers to pay for their taxi ride in mere seconds (via the interactive touch screen) and will also entertain and inform the passenger throughout their ride, thanks to a localized video entertainment solution provided by RMG.
“We view the new partnership with Taxi Magic as an amazing opportunity for advertisers to reach high value passengers at a moment of maximum influence,” said Luke Zaientz, Vice President, RMG. “This new offering will be a perfect complement to RMG’s existing audience networks, providing another ideal combination of an immersive audience touch-point, long dwell times and proximity in the taxi experience.”
The first 5,000 systems are currently being installed with major taxi fleets in the Los Angeles, Washington, DC, and Denver MSAs.
Categories : Ad-network, Ad-sales, Taxi, United States
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