Amscreen has been appointed by leading food & drink wholesaler Booker as its exclusive digital signage partner.

The five year deal will see Booker’s Premier stores broadcast on Amscreen’s new neighbourhood convenience network: “Booker, which operates over 2,500 Premier retailers, will be recommending Amscreen’s close proximity signage units to its leading independent Premier stores across the UK. This digital network will provide additional support to Premier retailers, help promote current product offers and provide consistent messaging across the selected retail outlets. The network will also carry some national advertising.”

Booker Premier is the first nationwide partner to join Amscreen’s neighbourhood convenience network.