AirMedia Group Inc. has recently renewed its concession rights contract with China Southern Airlines to operate digital TV screens on the company’s airplanes for five years from October 1, 2010, to September 30, 2015.

The renewed contract allows AirMedia to operate digital TV screens in the economy class and also the Video-on-Demand system and portable multi-media devices in the business class and first class.

"China Southern Airlines is the largest airline in China in terms of air traveler volume. We have been receiving strong demand for advertising on digital TV screens on its airplanes. Our advertising time on digital TV screens on its airplanes was even oversold in some months in the past. The obtaining of advertising time in business class and first class will grant us more capacity to fulfill the strong demand of advertisers for advertising on the airplanes of China Southern Airlines," remarked Herman Guo, chairman and chief executive officer of AirMedia.