Clear Channel Spain has recently rolled out Symbicon’s IconOne 57” free standing digital displays in 15 locations throughout Nuevo Centro’s El Corte Ingles Mall in Valencia, Spain.

This installation consists of twelve double-sided and three single-sided Icon57 digital free standing units. Double-sided IconOne units are equipped with two integrated industrial PCs and IR touch screen and a camera on the customer’s mall directory side and a digital screen on the other side displaying advertising.

“We decided to go with touch screens to provide state of the art directories to the mall, not just the old fashioned paper directory, but a digital one with updated shops and providing additional information like events, opening hours, etc., said Ignacio Perez Borjabad, Director of Digital Media, Clear Channel Spain. “On our customer’s side we can offer them interactive services, and that is very important for some campaigns. In the beginning the camera will be used as a person counter, but in the near future we’d like to offer customized marketing to our customers. We’d like to display personalized advertising to whom ever is standing in front of the display.”