YCD Multimedia has equipped Burger King’s new flagship Whopper Bar location in New York’s Times Square with its AdScreen solution.

The system, which features a 15” display designed specifically for the QSR environment with a steel frame and tempered glass screen, has been deployed at all of the restaurant’s points-of-sale.

Working with Burger King corporate and its agency, YCD’s creative staff also designed a series of branding and product promotional content, which, for maximum relevancy and impact, is scheduled by day part. Content management and distribution is managed by YCD|RAMP™.