Vincent Letang, Head of Advertising at ScreenDigest (iSuppli) presented yesterday at Invidis/OVAB Europe Conference the research company’s latest figures for the Digital Out Of Home market.

By 2014, ad spend on DOOH in Europe should reach €500 million, representing 9% of total Out of Home spend. The UK will continue to dominate the market (€160 million spend expected) with France and Germany following (“between €60 million and €80 million” each).