Mercedes Belgium is currently running a campaign that will last for at least six months on JCDecaux’s signage network at Brussels International Airport. A stand has been built which displays a real car – a new model every two months. Construction of the stand was undertaken by iDklic, who added two HD digital signage screens and an iPad totem.

The iPad totem, protected against theft and vandalism, is loaded with a dedicated software solution that allows visitors to see the company’s promotional films, and which will soon also allow them to read Mercedes’ digital magazine. Anyone interested in a demonstration can register by completing a form online. All the other iPad applications have been disabled.