Al Barq Digital, the digital media brand, owned and operated by Abu Dhabi Media Digital Out Of Home (AD Media DOOH), has concluded an exclusive two–year agreement with Finland-based Whatamap, a leading specialist in mobile mapping, to provide innovative mobile wayfinding tools for consumers across the MENA region.

Mobile mapping enables consumers to access and download customized information, such as maps, guides, or special promotional offers, to almost any mobile phone, while visiting malls, exhibition centers and other leisure destinations and public venues.

The company will begin introducing the new Whatamap solution this month in the Dubai Festival City mall, where it has deployed a digital screen network comprising Digital Media Units (DMUs) equipped with dual 22” interactive LCD touch screens – that help shoppers locate and navigate their way to stores and services in the mall, as well as dual 65” high definition LCD digital display screens for mall advertising.