USA: RMG and Harrah’s Entertainment Launch 50,000 Screen Network
2 November 2010 14 h 00 min1 Comment
Reach Media Group and Harrah’s Entertainment are launching a new place-based Hospitality Entertainment Network in Harrah’s Entertainment-owned hotels and casinos including Caesars Palace, Harrah’s, Horseshoe and Planet Hollywood resorts.
Managed by RMG, the system will first consist of 50,000 screens in high-traffic, long dwell-time locations, with plans to extend it to 75,000 screens by the end of 2011.
RMG will have the ad sales rights to represent the full network of screens outside the hotels, on gaming floors and in hotel rooms. Advertisers will also be able to further engage their audiences via geo-targetable mobile display ads, mobile coupons, on-line loyalty programs and touch-screen systems.
Advertising will begin running in early December 2010.
This will be RMG’s sixth place based video network. The digital media company’s current portfolio features 190,000 screens reaching over 60M active viewers monthly.
Categories : Ad-network, Ad-sales, Casino, Hotel, Mobile Interaction, Mobile Marketing, Restaurant, United States
[...] 1. RMG Networks (USA) – La société de San Francisco a continué, à marche forcée, sa stratégie de développement multi-environnements. En 2010, la société a investi le secteur de la santé avec l’acquisition de Pharmacy TV et la conclusion de partenariats avec Everwell et Pharmacy Health Network (Cardinal Health). Elle a, par ailleurs, redynamisé son offre dans les cafés en s’associant avec le New-York Times, étendu son réseau dans les avions via un partenariat avec Delta Airlines, et fait son entrée dans les taxis, universités, et, récemment, casinos via un accord de taille avec Harrah’s Entertainment. [...]