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Platt Retail Institute


VMG to Install New Pods in German, US and South African Malls

2 November 2010 10 h 54 min

VMGpodde

VMG has signed revenue-sharing deals with sales partners Media Mall EU, Continental Outdoor Media and Clear Channel USA which will see the installations of the UK company’s double-paneled ‘Iconic’ pods in malls across Germany, South-Africa and USA respectively.

Early November, nine pods will be deployed in Europe’s biggest shopping and leisure complex, CentrO at Oberhausen in the Ruhr District of West Germany. This deployment marks the first continental Europe deal landed by VMG and Media Mall EU.

In South-Africa, the pods will equip three of the major malls in the region. Two of the HD advertising panels are already installed at La Lucia Mall, KwaZulu-Natal; eight at Woodlands Boulevard in Pretoria and fourteen at Clearwater in Johannesburg.

VMG’s contract with Clear Channel USA involves the installation of five double-sided pods, incorporating touch-screen kiosks, at key visitor flow locations of South Florida’s largest super regional shopping Centre, Aventura Mall. The network of Pods and kiosks will be rolled out in time to catch the peak shopping weeks of the Christmas season.

Categories : Ad-network, Ad-sales, Digital Media, Germany, Mall, Orientation service, South Africa, Touch-screen, United States

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