Australia: JCDecaux to Install a DOOH Concourse Network in Melbourne Metropolitan Rail Service
3 November 2010 11 h 02 min1 Comment
JCDecaux Australia has won a competitive tender with Metro Trains Melbourne for the provision of its small format advertising signage. The seven year contract, which starts on December 1, will see, among others, the roll out of a DOOH Concourse Network.
Melbournes’ rail network has 15 lines and 211 stations and carries 400,000 passengers a day.
Categories : Ad-network, Ad-sales, Australia, Train Station, Underground
[...] winning several tender bids, which will result in new digital installations in Paris, Singapore, Melbourne, Santiago [...]