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Platt Retail Institute


World: BlueFox and Partners To Supply Content for Telefonica (50,000 screens), Bouygues Telecom…

4 November 2010 11 h 17 min

BluefoxlogoBlueFox has just announced several new agreements which have recently been signed either directly or through its network of partners.

Spain has been an important growth area for the company, which now supplies content via TMT Factory for Telefonica Music (50,000 screens planned by 2012), ALSA (300 buses), Alooha (30 screens in shopping centres) and Neo Advertising Spain (800 pharmacies and 2 shopping centres).

In France, BlueFox provides content for the new Bouygues Telecom network (105 screens), Credit Agricole (36 screens), Carrefour (via Mediaperformances – two test hypermarkets in the suburbs of Lyons) Ifremer (with Soft Audiovisuel) and GDF Suez (100 screens).

In the GAS region, BlueFox, via its partner Grassfish, supplies content to the Ad notam, Thyssen, American Express, Sonepar, Henkel and Volks-Raiffeisenbanken networks (397 screens in total) and will also be present on the 36 screens at Geneva Airport operated by Neo Advertising.

And the French company has also signed its first North American contract with the operator of a digital signage network in 500 lifts in Canada.

Categories : Airport, Austria, Bank, Building, Bus, Canada, Content, France, Germany, Retail, Spain, Switzerland

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