For the Société Générale Bank, Posterscope has just undertaken what was the first major multi-channel DOOH campaign in France

The operation, which was designed to promote the bank’s car-purchase loan plan during the International Car Show, used the 310 Médiatransports screens in the Paris Metro and the 3,400 screens in the Bimedia TV network deployed in newsagents across France.

There were two aspects to the campaign in the newsagent network – not only was the 8 second spot shown every minute, but also it was triggered by the bar-code scanner every time someone bought a car magazine (66 specialised car-related titles were included). In total, some 16 401 699 ‘opportunities to see’ were recorded in the newsagents during the two weeks of the campaign.