VOGUE and WIRED today launch a week long digital outdoor campaign, using CDecaux’s Transvision screens, previewing the newly launched December issue iPad app content in 12 national rail stations. The campaign was planned and booked through M2M and Posterscope.

VOGUE will kick start this, their first ever rail station digital outdoor campaign, with a one-day ‘event’ screening, showing a special 1 minute 20 second ad, featuring clips from a Mario Testino photo story, and video portraits of the most successful supermodels of the decade, all of which come from the VOGUE December issue iPad app content extras. A further 20 second ad will run at regular intervals throughout the week from Tuesday 9^th November.

WIRED will screen a one minute 20 second digital ad, featuring exclusive filmed content every 30 minutes in the same major stations as VOGUE, including Victoria, Charing Cross, Kings Cross St Pancras, Waterloo, Euston, Birmingham New Street, Birmingham International, Leeds, Liverpool Lime Street, Manchester Piccadilly, Edinburgh Waverley Station, Glasgow, with a combined footfall of 15 million consumers.