AirMedia has recently renewed its concession rights contract with Beijing Capital Airport Advertising Co., Ltd. to operate digital frames and digital TV screens at Terminal 3 of Beijing Capital International Airport for five years from January 1, 2011 to December 31, 2015.

In the renewed contract, AirMedia extended the contract length to five years (compared with three years in the previous contract), revised the payment terms to pay semi-annual concession fees half year in advance (compared with paying whole year concession fees one year in advance in the previous contract) and also obtained a right from the airport authority to adjust the locations of its stand-alone digital frames to further increase its media value.

"Our contract of digital frames and digital TV screens at Terminal 3 of the Beijing airport is one of our key concession rights contracts. We are glad to see that the Beijing airport authority has realized that a stable, long-term, mutually beneficial partnership with media operators is crucial for protecting its own interests," remarked Herman Guo, chairman and chief executive officer of AirMedia. "The success of the contract renewal under mutually beneficial terms has once again demonstrated and further secured our leading position in mid-to-high-end advertising market in China."