WallDecaux has just won media giant Axel Springer Group as an advertiser. The press group will advertise its newspapers – Bild (Germany’s leading daily), Welt am Sonntag, Welt Kompakt, Berliner Morgenpost and the Hamburger Abendblatt – on WallDecaux’s traditional poster network in 2011 and 2012.

The WallDecaux DOOH network in the Berlin underground will also be concerned. Headlines from the Bild web-site will be included in real-time in the Infotainment part of the content loop.