Westfield Media Group has recently started the roll out of a new Shopping Centre Digital LED Display Network in the U.S. The 10mm LED displays, provided by Daktronics, have already been installed in four Westfield properties: Los Angeles Westfield Topanga, Westfield San Francisco Centre, New Jersey Garden State Plaza, and Chicago Westfield Old Orchard.

The double-sided displays in Los Angeles, San Francisco and New Jersey measure 18 feet high by 13 feet wide and rotate 360-degrees. The single-sided, stationary outdoor display in Chicago also measures 18 feet high by 13 feet wide.

The screens play an 8-minute loop, comprised of 50% advertising with 15-second spots, 25% mall marketing, and 25% news feeds, sports, and weather.

All displays are controlled with Daktronics VisiconnSM display management solution.

In March of this year, Daktronics already helped Westfield Group in Australia launch a similar Digital Spectacular Network in six of its prime shopping centres.