Amscreen has announced a five year deal with motorway service area provider, Moto Hospitality Ltd. Over 100 digital signage screens will be rolled out into 53 locations up and down the country which receive 330,000 visitors each day.

The displays will be installed into Moto’s forecourt stores and also into the WHSmith stores situated within these service areas. They will be positioned around the primary cash tills and will carry content featuring Moto’s in-house promotions and advertising (sold by Amscreen).

Tom-Tom will also be providing live traffic updates localised to the particular area.