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Platt Retail Institute


Austria: MediaCom and Gewista Unveil Station Domination Ad Campaign in Vienna

23 November 2010 11 h 14 min

GewistaIMG_4604richter-solutionsde

As part of a campaign for H&M, media agency MediaCom and ad-sales agency Gewista have converted the Stephanspaltz underground station in Vienna into a digital communication area.

A back-projection surface as well as 24 screens have been deployed on the upper level of the station. The lower level has been fitted with five large projection areas (totalling 120m²) and a sound system.

The installation was carried out by richter-solutions and :3C! vidision.

GewistaHM_Bild_03gewista GewistaHM_Bild_05gewistade

Categories : Ad-network, Austria, Campaign, Integrator, Media Agency, Underground

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