Mood Media Corporation has installed the first ‘MicroTiles’ wall in a retail environment across the UK and Ireland in New Look’s flagship store, opened in Dublin’s Jervis Street Shopping Centre on November 5th.

The wall promotes the retailer’s product range and “compel shoppers to go downstairs, where New Look has one of the largest and most visually appealing store areas in the shopping centre”.

Mood Media Corporation also provides New Look with a branded music solution. It created a customised sound track to enhance the label’s on-trend brand, broadcasting it across all stores, and is working with the New Look marketing team to gain clearance on all music tracks used for their recently launched TV campaigns – currently broadcasting New Look’s winter range of boots, knitwear, coats, social and party-wear.