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Platt Retail Institute


Mexico: Multi-Million Dollar Deal for Daktronics

24 November 2010 10 h 53 min

DaktronicsMexicodeDaktronics Inc. and Publitronics, a México-based partner company, will provide an integrated LED system including video, scoring and advertising displays for Arena Ciudad de México (México City). The arena is scheduled to open in the fall of 2011 “with installation of the multi-million dollar Daktronics LED system beginning in the spring of 2011”.

Daktronics will design and manufacture a 29 m high x 209 m wide area display wrapping the facade of the building and will also provide one of the world’s largest centerhung displays.

The centerhung configuration will include 12 LED video displays and will measure approximately 13.9 m high x 23.8 m wide, weighing approximately 68,000 kilograms. The two largest displays will have 10 mm pixel spacing and measure approximately 11.1 m high x 19.9 m wide. There will also be two square displays on the ends of the rectangular centerhung and eight additional displays, two each on the top and bottom of each side of the structure.

Complementing the primary centerhung scoreboard will be two LED ribbon boards mounted on the interior fascia of the seating decks. The largest will measure more than 361 meters in length and the second will extend over 181 meters.

Categories : Ad-network, LED, Marketing Network, Mexico, Stadium

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