China: China MediaExpress Adds 2,067 Inter-City Buses to Its Network
China MediaExpress Holdings, Inc. has signed two new long-term agreements, which will add a total of 2,067 inter-city buses to its network.
“Specifically, CME signed the following contracts:
- A long-term agreement with a media company to purchase the exclusive right to operate television screens and supply entertainment programming along with paid advertising on 635 inter-city express buses originating from the province of Henan, for a period of five years commencing on December 1, 2010. In accordance with the framework agreement, CME will pay the media company a one-time fee for the acquisition of the operating rights, in addition to a fixed monthly concession fee over the term of the contract, with an annual increment of 15%.
- A long-term agreement with another media company to purchase the exclusive right to operate television screens and supply entertainment programming along with paid advertising on 1,432 inter-city express buses originating from the province of Hunan, for a period of five years commencing January 1, 2011. In accordance with the framework agreement, CME will pay the media company a one-time fee for the acquisition of the operating rights in addition to a fixed monthly concession fee over the term of the contract, with an annual increment of 20%.”
Categories : Ad-network, Ad-sales, Bus, China




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