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Platt Retail Institute


France: Mediakiosk and Unibail Deploy Digital News Stands

30 November 2010 10 h 48 min

Mediakiosk_Ora_Ito_Unibail-Rodamcode

Mediakiosk has started to deploy a new generation of news-stands in Unibail-Rodamco shopping centres.

These new kiosks designed by Ora Ïto,  include digital media screens which can display magazine covers, and a touch-screen which enables a visitor to flick through various titles “just like on an iPad”.

The first kiosk was installed this weekend in the shopping centre at Carré-Sénart (Seine-et- Marne). As of the beginning of 2011, others will follow in the largest centres operated by Unibail-Rodamco (Cnit, Forum des Halles, Parly 2, Quatre-Temps, Docks 76…).

Categories : Ad-network, France, Marketing Network, News-stand

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