Brazil: Elemidia to Equip Pão de Açucar Supermarkets
1 December 2010 11 h 18 min3 Comments
In January 2011, Elemidia will begin operating a digital signage network in Pão de Açúcar supermarkets. The south American DOOH specialist will invest 4.5 million Euros (10 million Réals) during the course of the year to deploy the network across all 145 of the supermarket chain’s sites.
An average of 10 screens per store will be installed, and will show marketing, advertising and information content as well as messages in tune with the Pão de Açúcar brand (sustainable development, well-being, gastronomy, etc…)
Editorial content will be supplied by publications from the Abril Group, Elemidia’s new shareholder.
Categories : Ad-network, Ad-sales, Brazil, Supermarket
[...] 1. Elemidia being bought by the Grupo Abril media group. With support from the Tiger Global investment fund, which was also behind the giant Focus Media in China, Elemidia has grown quickly and well. The leading DOOH agency in South America now manages a park of 6, 000 screens – not quite in line with expectations – but which should grow rapidly with a coming deployment in the Pão de Acucar supermarkets. [...]
[...] Like RMG Networks, Elemidia has continued its multi-sector development during 2010. The operator has completed the integration of the Cine Boteco network in bars & restaurants, bought at the end of 2009, and finished the year with major deal in the retail sector with the Pao de Açucar chain. [...]
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