The ISE 2011 show is being held in Amsterdam from February 1-3 at the RAI Exhibition and Congress Centre.

At the Harris stand, the company will demonstrate how its latest DOOH technology — including new features and enhancements for the Harris® InfoCaster™ digital signage system and Punctuate™ business management software — can help support the business needs of vertical markets such as stadia/sports and live venues, retail, transport and corporate. These new enhancements and the existing Harris digital out-of-home offering enable users to ingest, schedule and distribute dynamic — and targeted — content.

"The DOOH market has gained solid momentum this year, with significant interest coming from the markets we are addressing, where we have completed a number of successful projects," said Ian Collis, European director of marketing for Harris Broadcast Communications. "Digital signage is about enhancing the customer experience and maximizing a business’ return on investment, and as we move forward, it is important to tailor DOOH solutions to the needs of a specific market."