Since Nov. 14, Miami Dolphins fans have had access to a new interactive-multimedia display, a customised version of The BuzzWall™, developed by Christie and Montreal-based Arsenal Media.

The Wall combines an irregular cluster of 41 Christie MicroTiles modular display tiles, live and packaged video feeds, touch sensors, text messaging applications and large format print graphics installed as a wide, seven-foot high video display wall that fans can watch and use.

Tuned to the team’s integrated sponsorship, media and in-stadium marketing plans, the multimedia display features four content zones that inform and entertain visitors. Content includes interactive highlights from the team’s history, live game feeds, video replays and highlights, texting-based instant polls, photo galleries, and information about the team’s stadium services and community programmes. Corporate sponsorships are designed directly into much of the Dolphins Interactive Wall’s content, making those brands part of the fan experience.

“The reaction from fans has been very positive, and we’re seeing people not only drawn to the wall, but staying to play with it,” says Denys Lavigne, president of Arsenal Media. “The wall shows what’s really possible with digital signage – an application that’s completely targeted to the space, and its business and revenue opportunities. This is not something people just happen to notice and watch. It’s more intimate. The wall creates a relationship and a buzz that works for the fans, the team and its corporate sponsors.”

Another Montreal company, Float4 Interactive, using sensors and software to create interactions a step beyond conventional touch applications, developed the BuzzWall’s immersive touch capabilities. txtstation™ Global Mobile Marketing, of Austin, Texas, provides the wall with real-time fan polling capabilities, activated by simple text messaging.

Click here to see a video of the Interactive Wall in action.