Working with local governments and technology partners, Onmedia launched Poland’s first country-wide digital signage media network with a system of 10 screens in eight major Polish cities starting with Olszyn, Gdynia, Katowice and Bydgoszcz. To date, the network has 80 screens strategically positioned in urban hot-spots.

The system, run by a Scala software solution, consists of high-definition LED screens split to display both social/public content (news, weather, bus schedules, etc.) and commercial content (advertising, videos). Screens positioned near busy bus stops and high pedestrian traffic areas continually present dynamic digital content to attract and hold the attention of people passing by the displays.

Major Polish advertisers — Indykpol, Family.pl, Mok, Anitech ERA and more — have already invested in the new network. Additionally, local governments have embraced the system to keep citizens up to date about changes in schedules and bus routes, as well as information about promotions, ticket prices and more.